Archive for the Technology Category

Undercover Elms: part three

Rumours have been circulating around Elms Cambridge BMW of some underhand spying by a rival dealership. If you see anything suspicious, please be sure to let us know. In the meantime, we’d like to remind

New MINI tech videos

We love all the clever technology packed into today’s MINI models. From energy saving features, to Bluetooth connectivity, to clever apps, to voice activated sat-nav, MINIs are among the most advanced cars on the road.

The Connected Drive surprise

BMW ConnectedDrive technology makes drivers’ lives easier. Owners of other cars really don’t know what they’re missing. For one day only at the Frankfurt motor show last month, they found out. Take a look at

Rory McIlroy drives the new BMW i3

If you’re one of the many BMW fans who are excited by the new BMW i3, you’re in good company. Two-time major Golf champion Rory McIlroy has been lucky enough to take a steer in

BMW i3 Virtual Test Drive App

You can’t get behind the wheel of the new BMW i3 just yet, but you can do the next best thing: take a virtual test drive thanks to a brilliant new app. Excitement around the

New service from Elms: Talking Techs

Have you got a question about your BMW or MINI? Something technical that’s been nagging at you, but you’re not sure who to ask? Then you’ll love our new Talking Techs service. Just email one

Production BMW i3 revealed

At long last, BMW has unveiled the production version of the brilliant new i3 electric car. Everyone at Elms Cambridge is delighted and excited to be one of a handful of dedicated BMW i dealerships.

M Performance delivers power and economy

BMW is producing some incredible engines at the moment. You want fuel efficiency without sacrificing economy? No problem. The M Performance TwinPower Turbo engine is a great example, as this video shows. It delivers 381hp

About Elms Direct Blog

We’re elms Direct, the online arm of Elms Automotive. This blog is the place to catch up with all our news. Whether it’s a special offer on a BMW or MINI, a social event, the latest from one of our sponsored athletes or a sneak preview of a new car, you’ll read about it here first.