Archive for the Technology Category

The John Cooper Works MINI Kit

Want your MINI to stand out on the road? Turn up the power with the exciting new range of John Cooper Works MINI Kit, available for the  new MINI Hatch 3 & 5-Door models. Combining over

BMW develops the self-drifting car

Several manufacturers are working on self-driving cars, but you can trust BMW to push the technological boundaries that little bit further. BMW has developed a prototype version of the new M235i which can not only

BMW xDrive marks the spot for four-wheel drive

You don’t need to choose an SUV to benefit from BMW’s xDrive four-wheel-drive system. Several BMW saloons, hatchbacks and estates are now available with four-wheel drive. There are xDrive versions of the 1 Series, 3

More awards for the BMW i3

If the BMW i3 continues to win awards at the current rate, the stunning new electric car may soon need its own trophy cabinet at BMW HQ. BMW UK took the top prize for Innovation

The BMW i3 electrifies Cambridge

After months of waiting, the BMW i3 is now on sale at Elms Cambridge after our spectacular launch events. If you missed the flash mob on Friday night or the unveiling in our Cambourne showroom

About Elms Direct Blog

We’re elms Direct, the online arm of Elms Automotive. This blog is the place to catch up with all our news. Whether it’s a special offer on a BMW or MINI, a social event, the latest from one of our sponsored athletes or a sneak preview of a new car, you’ll read about it here first.