Archive for the Olympics Category

Men’s hockey team wins opening game

We were glued to our television sets yesterday as the British men’s hockey team made a winning start to its Olympic campaign. Team GB beat Argentina 4-1. The scoreline shows a wide victory

London 2012: the wait is over!

At last, the London Olympics are starting. In fact, if you’re a football fan the 2012 Games are already underway, but the opening ceremony tonight will really get the Games going. The buzz

Discover the London Olympic Park

We came across this video of the Olympic Park on YouTube. It was shot a couple of years ago but gives a flavour of the facilities, and the legacy the Olympics will leave behind. It’s

Rebecca Adlington swims to win in London

 The BMW Group has worked with double Olympic swimming champion Rebecca Adlington to show how BMW’s understanding of vehicle dynamics can reveal why Rebecca is able to cut through the water so efficiently. Leading sports

The Olympic Torch lights up Elms

The opening ceremony may still be more than two weeks away, but the Olympics have already arrived at Elms – last weekend we welcomed the Olympic Torch to our dealerships. The Olympic Torch Relay

Team GB targets 48 Olympic medals

British competitors have been set the tough target of 48 medals and fourth place in the medal table at this summer’s London Olympics.   If Team GB’s medal haul reaches 48, it will

About Elms Direct Blog

We’re elms Direct, the online arm of Elms Automotive. This blog is the place to catch up with all our news. Whether it’s a special offer on a BMW or MINI, a social event, the latest from one of our sponsored athletes or a sneak preview of a new car, you’ll read about it here first.